ABOUT US

My Story

The first time hip-hop captured me was on a midsummer evening when I was 17. Clutching my part-time job earnings, I found a worn CD in a corner of an old-town record store—on its cover, young people wore baggy T-shirts and ripped jeans, their eyes free from restraint. When I hit play, the drumbeats exploded like thunder, and the boldness and freedom in the lyrics pulled me into a whole new world instantly: it turned out that expressing oneself should be this unrestrained.

Later, I became a "light chaser" on the streets. I saved every penny to buy oversize hoodies and cut rips into my jeans myself. At underground parties, I saw a girl with dreadlocks and work pants standing on the DJ stage, commanding the scene alongside boys. That’s when it hit me: hip-hop was never exclusive to one gender.

There were no separate "men’s" or "women’s" sections in my store—instead, clothes were displayed by "sense of freedom." There were no "slim-fit" or "figure-flattering" gimmicks, just one rule: "If it feels good, it looks good."

People ask me why I’m so committed to gender-neutral dressing. The answer is simple: freedom isn’t about others telling you what to wear—it’s about knowing what you want to wear. My store isn’t just a place to sell clothes; it’s a corner for anyone who loves freedom. Here, there’s no "what you should wear," only "what you love." Because the soul of hip-hop has always been boundless.

"ZNIAW" is more than just a store—it’s a message: be brave enough to be yourself, for there are no boundaries to free dressing.